It takes over five impressions before people start remembering your brand. Meanwhile, about 60% of consumers prefer shopping from familiar brands. If people don’t know who you are, they won’t choose your business.
Consumers won’t have a reason to trust you, either. They might struggle to perceive the value you offer as well. Your competitors could take the lead before you get the chance.
Here are 10 tips that can help you build your online presence. Boosting your brand’s visibility can help generate awareness and recognition.
Consumers will have an easier time remembering your business on sight. The next time they need your product, they’ll recall your business. Then, you can boost sales and improve your ROI.
Get started with these 10 tips for boosting your presence today!
1. Develop a Distinct Brand
First, take the time to develop a distinct brand. If your brand doesn’t distinguish you from the competition, you’ll fade into the background. Instead, you can use your branding to develop awareness and recognition.
First, create brand guidelines for every member of your team. Your brand includes your:
- Mission statement
- Vision statement
- Voice
- Tone
- Personality
- Logo
- Colour palette
- Imagery/photography style
- Font styles
Once you develop your brand, stick with it. Brand consistency across every platform will boost brand recognition. Consumers will have an easier time recalling your business as a result.
As you develop your branding, think about the unique value you can offer. Make your value the heart of your brand. Consumers will start to see why they should choose you over the competition.
2. Update Your Website
Once you set your branding, you can use your website to improve your online presence.
First, make sure your website is fast, mobile-optimised, and easy to use. An old, unappealing site could scare away visitors. Instead of developing a positive reputation online, consumers will remember their bad experiences on your website.
In fact, 88% of online shoppers won’t return to a site after a bad experience. People form 75% of their judgment on your credibility based on aesthetics, too.
People might even spread the word. About 44% of shoppers will tell their friends about a bad online experience.
Instead, update your website with the user experience (UX) in mind. Better UX design can yield conversion rates of up to 400%.
Run your website through Google’s PageSpeed Insights and Mobile-Friendly Test. Then, look for ways to improve the user experience. For example, you can remove clutter and add white space.
Make sure it’s easy for people to contact you, too. Add multiple lead generation opportunities to your site. Condense your forms so they’re easier to fill out.
You can also add a chatbot to your site to improve the user experience.
The changes you make to your website can benefit your content and search engine marketing efforts.
3. Create Helpful, Informative Content
Once you update your website, start creating helpful, informative content for your target audience. Gather audience and keyword research to determine what questions your customers are asking online. Then, create content that answers their questions.
Experiment with different forms of content, including:
- Blog posts/articles
- eBooks
- Webinars
- Videos (company culture, tutorial, vlog, testimonial, etc.)
- Polls
- Quizzes
- Checklist
Your content can help you attract more people to your website. Then, you can optimise your content to help more people find you online.
4. Use SEO
Nearly 70% of all online experiences start with a search engine like Bing or Google. If you want to strengthen your online presence, it helps to appear on search engines.
Search engine optimisation (SEO) can boost your search engine rankings. A higher ranking will position you in front of more customers. You can appear each time they search for your product or service.
SEO can also make it easier for people to find your website content.
Ranking ahead of your competitors can boost your credibility, fostering brand trust and loyalty, too.
5. Try PPC Advertising
You can also appear on search engines more often by using pay-per-click (PPC) advertising. You can create eye-catching text or visual ads. These ads will appear in front of consumers based on demographics or keywords.
You’ll pay each time someone clicks on one of your ads. Then, they’ll arrive on a landing page on your website.
You can use PPC ads to boost brand awareness, website traffic, leads, and ROI.
6. Claim Your GMB Listing
Make sure to claim your Google My Business (GMB) listing. Your listing can appear on Google search pages as people look for your business. This listing will display your:
- Business name
- Address/directions
- Phone number
- Hours
- Customer reviews
Make sure to keep your GMB listing up-to-date. Otherwise, consumers might struggle to find your business.
7. Generate Reviews
Once you update your GMB listing, ask your customers to share their positive reviews. Customer reviews can boost your online presence and reputation.
On-the-fence customers can see other consumers already know and trust your brand. They might decide to give you a try, too.
8. Stay Social
As you start creating blog content for your website, share it! You can build your online presence through social media marketing.
Spark two-way conversations with your followers. Answer questions and show people you’re there to help.
9. Use Email Marketing
Add an email newsletter form to your website and start building your email list. Then, segment your subscribers into distinct groups. Start sending personalised emails to your subscribers to remain top-of-mind.
Email marketing can help you keep subscribers informed and up-to-date about your business.
10. Work With Influencers
As part of your social media marketing strategy, consider working with an influencer. Influencers already have a strong following of loyal followers. You can leverage their existing brand trust and reach.
Ask the influencer to review your product or service. Then, they can direct people to your website.
Consumers will trust the recommendation and decide to give your business a try.
Boost Your Business: 10 Tips for Improving Your Online Presence
Improving your online presence doesn’t have to feel stressful. Instead, give these 10 tips a try! With these tips, you can boost your reach and start drawing in more customers.
Looking for more ways to boost your business? We’re here to make it happen!
Contact our team today to get started.