Is your website failing to impress or attract customers? Nearly 40% of people will stop interacting with a poorly designed or organised website. Another 38.5% will judge your business based on a glance.
Your website’s speed could hurt your business, too. Nearly 40% of people stop engaging with slow websites. Conversions can drop by 20% for every additional second it takes a page to load.
As a result, about 73% of businesses are investing in unique web design.
With help from an experienced web design Cambridge agency, you can, too. Their experience and expertise will ensure you create a site that wows customers. Then, you can generate more leads and sales, improving your ROI.
Not sure which website design Cambridge agency to hire? Here are eight tips that can help.
With these tips, you can streamline your search and find the best web design agency for the task. Start vetting the web design agencies in Cambridge with these tips today!
1. Establish Your Goals
Before rushing to call a web design Cambridge agency, take a moment to consider why you need one. Otherwise, you might choose a web design agency that lacks the services or expertise you need. They might struggle to accomplish your short- and long-term goals.
For example, improving your website’s appearance is a short-term goal. You might want to consider long-term goals like:
- Establishing yourself as a thought leader
- Boosting your credibility
- Building brand awareness and recognition
- Building an email subscription list
- Generating more leads and sales
- Improving your ROI
- Generating more website traffic
- Improving your search engine rankings
- Building brand trust and loyalty
Take a moment to consider what you want to accomplish by updating your website. Establishing your goals can help you determine what services you need.
For example, you might also need a website design Cambridge agency that offers search engine optimisation (SEO) services. An SEO Cambridge agency can help improve your search engine rankings. Then, you can generate more website traffic.
Perhaps you want to establish your credibility in the industry. You might want to add more social proof, like customer reviews, to your website. You can also create branded content to demonstrate your experience and expertise.
Establishing yourself as a credible resource could help you attract repeat visitors. They’ll want to keep up with your latest posts to learn from your insights.
Take the time to outline your goals. Then, look for a Cambridge web design agency prepared to help you accomplish those goals. If they lack the expertise you need, you’ll know to look elsewhere.
2. Gather Referrals
If you want to streamline your search for a website design Cambridge agency, turn toward your professional network. Ask other business owners who designed their websites. They could help you develop a list to research further.
Speaking with people within your network can help you gather insights that might not appear online, too.
For example, you might want to ask about the process of working with each web design company. How long did the design process take? Was the business owner allowed to make edits?
Ask each business owner if they experienced any problems while working with the Cambridge web design agency. If they did, ask if those problems were ever resolved. The best web design firm will strive to offer the best customer experience.
Otherwise, ask the business owner if they were happy with the outcome. Do they still utilise the design company’s services?
If you’re looking for an SEO Cambridge agency, you might want to develop a long-term business relationship with the company. It’s important to continue optimising for SEO throughout the year. You’ll need to create fresh content and keep up with SEO trends.
Once you have a list of web design agencies, you can start gathering your own research.
3. Look for Relevant Experience
Take the time to learn more about each web design company’s professional history.
First, determine how long the company has run and operated. An established business has likely worked out operational issues over the years. These teams will know how to work efficiently to offer the best customer service.
A new business, on the other hand, might need to work out a few kinks first.
Learn more about the team’s experience, too. What qualifications does each expert bring to the table? How can their experience and expertise benefit your business?
During your search, consider the clients each website design Cambridge agency has helped in the past, too. Have they helped any businesses that fall within your industry?
For example, you might want to find a web design firm with experience helping dentists and solicitors.
Their previous experience could benefit you moving forward. These design teams will have a better understanding of your customers. They can personalise your website with your target audience in mind.
They’ll also know which trends will best appeal to your target audience.
Finding an experienced agency could give you peace of mind. You’ll know they have the expertise necessary to accomplish your goals.
4. Review Their Services
Remember, you’ll want to find a website design Cambridge agency capable of meeting your needs. Ask each web design firm about the services they offer. Make sure their services align with your goals.
How can the Cambridge web design agency help after designing your site? For example, you might want to look for an agency that offers WordPress website maintenance plans.
These companies can update your plugins, which could help you avoid issues with your website in the future. They can also handle your core WordPress updates. Neglecting to make the necessary updates could impact your site’s functionality.
It’s important to keep your website fresh if you want to continue attracting repeat visitors. Ask if they can update your content and imagery throughout the year as well.
Ask the company if they can add an SSL certificate to your website, too. An SSL certificate is important for security and data handling. It can also impact your search engine rankings.
Remember, you might want to find an SEO Cambridge agency during your search.
SEO and UX
About 70% of online experiences start on a search engine. SEO drives 1,000% more traffic than organic social media. In fact, over 53% of traffic comes from organic searches.
A web design firm with SEO experience can enhance your site and the user experience. In fact, your website’s design could impact SEO rankings. If you’re not ranking at the top of a search page, customers might struggle to find your website.
Instead, ask the web design Cambridge agency if they can design your website with the user experience (UX) in mind.
A positive user experience will encourage visitors to explore your website. Your dwell times will improve while your bounce rates will drop. These metrics can boost your SEO rankings.
Otherwise, a negative UX can scare customers away.
About 88% of visitors won’t return to a site after a bad experience. Bad mobile optimisation annoys nearly 50% of users, too.
Meanwhile, better UX can yield conversion rates of up to 400%.
Choose a Cambridge web design agency that offers the services and expertise you need to accomplish your marketing goals.
5. Consider Their Reputation
Research each Cambridge website design company online. Look for their Google My Business listing. You can use this listing to find client reviews.
Otherwise, check the agency’s website for a dedicated testimonials page.
Reading client reviews can help you learn more about each agency’s reputation. Look for a company other business owners have trusted in the past. Look for any serious complaints as well.
You can learn from their experiences to make a more informed decision. Try to find an agency with a strong reputation.
They’ll want to keep the reputation they’ve earned over the years by offering the best services possible.
6. Explore Their Portfolio
As you visit each web design company, check their websites for a portfolio. Explore their previous website design projects. Determine whether or not you’re impressed by their work.
If the company’s work doesn’t meet your standards, scratch them off your list.
Try to find websites for businesses that fall within your industry, too. As you explore each site, make a note of design elements you like and dislike.
7. Discuss Their Process
Schedule a consultation with two or three different web design Cambridge agencies. Ask each team about their process.
They should start by learning about your specific goals. Then, they should research your industry, competitors, and customers. The information they gather can inform the design process.
These teams could design a more effective website with your goals in mind.
8. Compare Prices
Gather quotes from a few different web design companies. Get an itemised list of the services you’re interested in, too. Then, compare your options.
Don’t rush to choose the cheapest company. Instead, make sure they can meet your needs and expectations.
Make sure you’re allowed to make edits as well.
Wow-Worthy Websites: 8 Tips for Choosing the Best Web Design Cambridge Agency
Choosing the best web design Cambridge agency doesn’t have to feel like a hassle. Instead, use these eight tips for a more effective search. With these tips, you can find a talented website design Cambridge team based on your needs.
Their ability to accomplish your goals could set your business up for lasting success.
Ready to make it happen? We can’t wait to help.
Contact our team today to get started.