Did you know that it takes five to seven impressions for people to remember a brand?
Brand recognition is crucial to your company’s overall marketing strategy because it is the first step in the marketing funnel. It helps build the foundation of your relationship with new customers.
Brand recognition, or brand awareness, refers to how familiar your brand is to customers. Higher brand recognition leads to higher popularity of your brand, and thus, higher market share.
Learn everything you need to know about brand awareness and how it can help your business.
What Is Brand Recognition?
Branding is all about creating public perception. It refers to how consumers both recognize and remember your business. It ultimately helps you to convert more customers.
When a person remembers a company’s slogan, logo, or marketing message, you can thank your brand recognition campaign. It is what triggers them to think about your brand and the services you have to offer.
Beyond that, brand recognition also includes the positive feelings that individuals have about a company.
Brand recognition is often the first step in the marketing funnel and helps you cast a net across your potential buyer audience.
Branding isn’t just about the logo on your business card – it is much more than that. It encompasses everything that helps your brand resonate with consumers. This includes your logo color scheme, print media, digital media, and fonts.
You will know you have generated strong brand awareness when people are driving down the road and see your logo on a billboard or hear your jingle on the radio and they immediately think of your business.
Why Is Brand Awareness Important?
Brand awareness contributes greatly to the success of your business. Better brand awareness will mean consumers are more comfortable with your branding, services, and products.
When people are familiar with your brand and everything associated with it, you will sell more and build a bigger community of supporters.
People talk about brands that know about, so strong brand awareness can also lead to more word-of-mouth marketing for your brand. This type of marketing is one of the most effective ways to to build trust with your customers.
People are more likely to buy from and interact with a brand they know or are aware of. They can’t make a purchase from you without first knowing that your company exists.
75% of shoppers said they are more likely to buy from a business that knows their name and purchase history. Brand recognition can increase your online conversion rates by almost three times.
Brand awareness takes time to build. But, once it’s in place and you have built a good name for your brand that people recognize, you will earn your customers’ trust and loyalty. That’s what every company wants!
How to Build Brand Recognition
To build brand awareness, you will first have to add it to your marketing goals. Proceed knowing this will not happen overnight, so set realistic goals that you can measure over time.
Ensure you have the right marketing tactics in place. Brainstorm and get creative to come up with a brand logo, slogan, and jingle that you feel will resonate well with your desired target audience. Make it fun and catchy!
Once you have your marketing tools ready, it’s time to take it to the next step. Begin marketing across multiple channels. Stick to consistent messaging that you disseminate via online advertising, print advertising, radio advertising, and social media advertising.
Make sure to target the right markets with your advertising. Stay consistent.
In addition to the aforementioned marketing tactics, develop a brand voice. This is the voice your brand takes on, and should stick in the minds of your potential customers. The voice can be comedic, smart, emotional, or whatever you feel fits your brand.
The brand voice will help consumers associate your brand as being more of a person than a business. You want your brand to have a personality.
Craft a narrative around your brand to give it a story that will further help to humanize your brand.
How to Measure Brand Recognition
Now that you have an idea of how to start building your brand awareness, you will also want to think about how you are going to see if your tactics are working.
There are a few key performance metrics you can use to track whether people are becoming more aware of your brand.
You can start by measuring your website traffic. Are people Googling you?
You will also want to keep track of your social shares. Social media listening tools can tell you who is engaging with and sharing your posts. If you see these numbers increasing, that is a good indication that your brand awareness strategies are working.
Make sure you are tracking your overall sales. If you have implemented a good brand marketing strategy and see your sales numbers going up, it is safe to assume the spike is due to increased brand awareness. That means more people are recognizing your brand and becoming customers.
You can also conduct surveys to ask people where they heard of your brand. This will give you good insight into specifics about how people are connecting with your company.
Build Your Brand Recognition Today
It is never too late to start working on increasing your brand awareness. Any company can benefit from it.
Holmes Design is equipped and ready to take your branding to the next level. They have a decade of experience in the field of website design and marketing.
Ready to make it happen? Click here to contact Holmes Design for a brand recognition consultation.