Tv adverts, newspapers etc they all try to grab the consumers by the throat and show them something they probably don’t want to see. This is not clever marketing. Don’t you think the reaction to a consumer will be much more positive and efficient, to simply be there when “they need you” and when “they can fit you” into their schedule?
Of course it would. So, where are these customers? They are online – they might not be looking for “you” but they are looking for your “services”.
When they go to Google and search for your services, are you there? Are your competitors?