Branding Case Study:
Autonomous Facilities Management
Simon and his team of directors approached me asking for a branding solution. They had already been quoted by various agencies and they liked my work. I think it’s fair to say they were surprised how much more competitive my prices were. As a facilities management company selling to huge corporate clients and offering smart cost saving solutions to these businesses, they needed branding and a website that reinforced their high quality solutions message. The branding had to be simple, clean and easy to follow. The website had to match this approach.
3 Pieces of Eight
Eight gold concepts were created, I’ve displayed 4 of them here for you to see. The client selected 3 of their favourite and these were extrapolated to be viewed alongside potential marketing materials.
The Shortlist
– The directors picked concepts 1, 4 and 5 out of the 8. Here you can see concept 5 being shown on marketing materials, business card and stationary.
Of the shortlist, Autonomous favoured concept design 1. Below, we will explore colour variations of concept design 1.
Colour Concepts
Colour Refinement
The Final Result
The directors at Autonomous were presented with various branding options based upon the brief. This makes the whole process hands off so they could continue with their business tasks, yet they still get to choose the right image that fits them and their needs.
The responsive website was created around this branding and is already working to bring new contracts to their business showing a huge ROI after working with me.
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